Yashraj Singh

Drove data-driven growth and marketing optimization through advanced analytics and reporting for diverse campaigns.

• Analyzed performance of over 20 marketing campaigns using Google Analytics, Google Ads, and YouTube API data, generating continuous insights to optimize campaign strategies.
• Developed and maintained 3 automated ad-level reports in Looker Studio, reducing manual reporting time by 50% and improving data accessibility.
• Leveraged SQL and Python (Pandas, Numpy) to analyze large datasets, automate data extraction scripts, and deliver actionable, data-driven insights.
• Executed A/B testing on marketing campaigns, identifying critical performance trends and informing data-backed decisions for optimization.

Conducted research in Survival Analysis, gaining expertise in handling censored and truncated data under Dr. Savitri Joshi.

• Conducted in-depth research on Survival Analysis, acquiring practical experience in analyzing complex censored and truncated datasets.
• Applied R Programming Language for comprehensive data analysis and manipulation, developing proficiency in statistical computing.
• Developed statistical models and visualizations to interpret survival data, contributing to research project objectives.

Developed a comprehensive Power BI dashboard to analyze sales trends for AtliQ hardware across global markets, integrating data from multiple sources.

Spearheaded a critical project for Mitron Bank, developing actionable insights for the successful launch of a new line of credit cards.

Delivered data-driven insights to executive management on 10 ad-hoc business requests, leveraging SQL for querying a million-row database.

Achieved advanced proficiency in SQL, validated by HackerRank's rigorous skill test, demonstrating expertise in complex database querying and manipulation.

Recognized among the top 20 submissions for excellence in the CodeBasics Resume Project Challenge, demonstrating strong project execution and data storytelling.